As  the world’s leading chemical company,  BASF Group is made up of subsidiaries and joint ventures in more than 80 countries and has 115.000 employees worldwide. With annual revenues of 64,5 billion € (2017) BASF is active in a broad variety of industries, such as agriculture, automobiles, construction, electronics, energy, nutrition and pharmaceuticals.  

We are looking for a startup that can understand our customers' needs and map relevant new market opportunities by automating data collection and analysis. The solution will synthesise various types of information from internal and external sources into clear and actionable market insights.

 Operating with various chemical products in many industries and early in many value chains, we face the challenge of generating market intelligence in a wide variety of markets.It is essential for us to understand our existing and potential customers in order to successfully monetize our broad product portfolio. To facilitate acquisition and analysis of market and customer data, we need a complete and data-driven understanding of both successful areas of market penetration and untapped areas for market expansion. “Market maps” are a critical part of this process, allowing us to understand product demand, and to define supply shares per producer. Although they are insightful, the manual creation of reliable market maps can involve a large number of people and can be extremely time consuming. There are no tight restrictions on what your market mapping solution should look like. What is important is that it can handle various types of input data, produce clear and actionable insights and remain relevant with regular automatic updates.

Already think of us as your customer. For this project, we are looking for a startup or company to adapt a ready-for-market solution to BASF requirements. By the end of the project, we expect to have a tool that streamlines the process of generating market insights.

Your product or technology should make it possible to collect information from public sources (websites, reports, databases etc.)  as well as from our account managers, while simultaneously ensuring that all information is cross-checked and validated. To maintain its value, it is important that all information is regularly updated. Finally, it is essential that your solution produces actionable insights based on the input data.Your solution should address the following questions: 

Please take five minutes to quickly describe your solution. 

After the application deadline, our selection committee will invite up to five finalists to deliver their pitch at a representative BASF location. You will speak with key decision-makers during your visit, and also be compensated for your travel and lodging expenses.

We will then  choose up to three winners for a 50.000€ pilot project. Upon successful completion of the project, startups can officially list BASF as their customer or client. A decision will also be made on whether or not to enter a long-term partnership and whether to roll out  your startup’s solution regionally or even worldwide.